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Wednesday, October 5th, 2022, 5:00 PM - 6:00 PM PDT
Crisis communications: How to survive your company's worst moment
When the sh*t hits the fan, it's time to act.
In this free 60 minute Zoom, you'll hear from reknowned journalist Sarah Lacy and PR maestro Lesley Gold on how to act when things go wrong for your company.
In one hour, you’ll receive:
- A guide to creating your media strategy for bad times (and good)
- Inside techniques on how to represent your brand with confidence
- Crisis communications in a nutshell
- Q&A with Sarah Lacy and Lesley Gold
- Exclusive info on our upcoming course, New Media Mastery: demystifying the PR process so your brand can shine
RSVP for free
YOUR HOSTS
Sarah Lacy
Sarah Lacy is the founder and CEO of Chairman Mom. She's a three-time founder, an award winning investigative journalist, and best-selling author. She's known for her no-nonsense take downs of the bro economy and her cartoons of mice and foxes she draws for her adorable kids. She lives in Palm Springs and San Francisco.
Lesley Gold
Lesley uses strategic communications to put companies on the map, build brands, and create platforms for leaders driving massive, disruptive success. Since launching SutherlandGold, Lesley has helped position and market hundreds of brands, products, companies, people and ideas. Her work and comms leadership has helped companies to successful IPOs and acquisitions by major tech and consumer brands.
Lesley has launched some of the best known start ups today including Zoom and Brex. She has elevated beloved brands and developed communications strategies for TiVo, Sony PlayStation, Birchbox, Doctors on Demand, Qualtrics, Survey Monkey, Cloudflare, Zendesk, Bill.com, Udemy, MyFitnessPal, RingCentral and Thumbtack. Lesley has an unmatched talent for crafting a company's narrative, building brand, and establishing leading industry voices.